SAN FRANCISCO — November 5, 2002 — Consumers’ obsession with the weather can now be instantly satisfied with up to the minute weather information now available in Europe as part of the new Vodafone live! service. Launched in October by Vodafone, home to the world’s largest mobile community, it offers the most comprehensive weather information ever from Vodafone. It includes everything from international temperatures to ski reports and even high tide times - all available via an exciting and intuitive color interface. The information is supplied by CustomWeather to enable Vodafone to offer weather information to over 125,000 destinations by the end of the year. 

Vodafone live! launched in October 2002 and draws on the excitement of mobile services and content delivered in colour, sound and pictures. Mobile users will enter a world of news and entertainment on their phones through an easy-to-use, icon-driven colour menu. The comprehensive content offered by Vodafone live! on mobile phones uses sound, colour and images that include film, sports and music, in addition to a catalogue of Europe’s best mobile games. 

By simply choosing the ‘News and Weather’ menu icon on Vodafone live! customers will gain access to CustomWeather’s detailed weather information for journey planning, sports plans etc. 

Speaking on behalf of Vodafone, Graeme Ferguson, Head of Business Development for Vodafone Global Content Services said: “Vodafone live!’s weather provides an essential service that can be accessed at anytime. The comprehensive information for a phenomenal number of places lets Vodafone live! users plan with accuracy all their outdoor plans whether it be commuting to work, a sailing trip or an outdoor concert at a click of a button.” 

Murray Armstrong, Sales and Business Development Director at Custom Weather said: “Vodafone live! provides fun and useful information for mobile phone users. CustomWeather’s reliable weather service is the most comprehensive weather information Vodafone has ever offered. By using Vodafone live!’s colour and images we have enhanced the quality of the service to make it as easy as possible to use.” 

CustomWeather, headquartered in San Francisco, is the leading supplier of custom weather content, services and applications that are designed to be fully integrated and private-labeled by wireless and online information providers such as Lycos, Galileo Travel, Go2, and Volt Delta. CustomWeather's geo-coded data feeds are offered in formats such as XML, ASCII SMS and WML. CustomWeather’s products can be viewed on its weather web site, www.MyForecast.com www.myforecast.com.

 

Contact: 

Geoff Flint

415. 777 3945

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Vodafone live! information can be found at www.vodafone.com/live