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10.23.01
CustomWeather Launches Geo-Coded Severe Weather Alert Service in XML

San Francisco, CA—October 23, 2001—CustomWeather, the world’s leading supplier of syndicated weather data has launched their geo-coded Severe Weather Alerts service. Now, for the first time, alerts from the U. S. National Weather Service are available as a real-time, geo-coded XML data feed. The severe weather information includes all weather-related warnings, watches, advisories, and statements issued by the U.S. National Weather Service for any one of more than 26,000 specific locations within the United States and Puerto Rico.

CustomWeather’s Severe Weather Alert Service is the only severe weather alert system that can be easily transferred into SMS and other wireless services in a user-specific, location-based manner. CustomWeather is the only company to offer National Weather Service alerts in an XML format.

“It’s important to understand that we aren’t just re-transmitting severe weather alerts from the National Weather Service—lots of weather companies do that. Rather, we are sending out real-time, geo-coded alerts that can be easily filtered down to specific geographic regions and user groups. We have provided a location-based service for the transmittal of alerts in a format that is very suitable for wireless and web-based companies.” According to Geoff Flint, CEO of CustomWeather. “With our Severe Weather Alerts, our clients can offer their customers complete weather information in the palm of their hand, or on their PC, even in the dashboard of their car.”

To learn more about CustomWeather’s Severe Weather Alerts and other weather products, visit www.customweather.com.

About CustomWeather, Inc.
CustomWeather, headquartered in San Francisco, CA, offers syndicated custom weather content, services and applications that are designed to be fully integrated and private-labeled by internet and wireless information providers. CustomWeather’s geo-coded data feeds are supplied via FTP in desirable formats such as XML and ASCII. CustomWeather generates over 58,000 unique forecasts worldwide, establishing it as the leader for global location-based coverage at both the US and International levels.

Contacts
CustomWeather, Inc.

Marketing and Business Development:
Geoff Flint
415. 777 3945
marketing@customweather.com

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