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News
11.5.02
CUSTOMWEATHER ON
VODAFONE LIVE! PHONES THROUGHOUT EUROPE
SAN FRANCISCO — November
5, 2002 — Consumers’ obsession with the weather can now be instantly satisfied with
up to the minute weather information now available in Europe as part of the new Vodafone
live! service. Launched in October by Vodafone, home to the world’s largest mobile community,
it offers the most comprehensive weather information ever from Vodafone. It includes everything
from international temperatures to ski reports and even high tide times all available via an
exciting and intuitive color interface. The information is supplied by CustomWeather to enable
Vodafone to offer weather information to over 125,000 destinations by the end of the year.
Vodafone live! launched in October 2002 and draws on the excitement of mobile services and content
delivered in colour, sound and pictures. Mobile users will enter a world of news and entertainment
on their phones through an easy-to-use, icon-driven colour menu. The comprehensive content offered
by Vodafone live! on mobile phones uses sound, colour and images that include film, sports and music,
in addition to a catalogue of Europe’s best mobile games.
By simply choosing the ‘News and Weather’ menu icon on Vodafone live! customers will gain access
to CustomWeather’s detailed weather information for journey planning, sports plans etc.
Speaking on behalf of Vodafone, Graeme Ferguson, Head of Business Development for Vodafone Global
Content Services said: “Vodafone live!’s weather provides an essential service that can be accessed
at anytime. The comprehensive information for a phenomenal number of places lets Vodafone live!
users plan with accuracy all their outdoor plans whether it be commuting to work, a sailing trip or
an outdoor concert at a click of a button.”
Murray Armstrong, Sales and Business Development Director at Custom Weather said: “Vodafone live!
provides fun and useful information for mobile phone users. CustomWeather’s reliable weather service
is the most comprehensive weather information Vodafone has ever offered. By using Vodafone live!’s
colour and images we have enhanced the quality of the service to make it as easy as possible to use.”
About CustomWeather, Inc.
CustomWeather, headquartered in San Francisco, is the leading supplier of custom weather content,
services and applications that are designed to be fully integrated and private-labeled by wireless
and online information providers such as Lycos, Galileo Travel, Go2, and Volt Delta. CustomWeather's
geo-coded data feeds are offered in formats such as XML, ASCII SMS and WML. CustomWeather’s products
can be viewed on its weather web site, www.MyForecast.com www.myforecast.com.
For more information about CustomWeather, Inc. contact:
CustomWeather, Inc.
Geoff Flint
415. 777 3945
marketing@customweather.com
Or visit the CustomWeather web site at www.customweather.com.
Vodafone live! information can be found at www.vodafone.com/live
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