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04.05.04
GET YOUR WEATHER NOW
CustomWeather® and Serence® bring current and forecast weather to desktops worldwide.

SAN-FRANCISCO, USA, April 7, 2004 - CustomWeather®, a San-Francisco-based leader in the provision of precision weather data and Serence®, an Ottawa-based information awareness and notification platform vendor have teamed to provide a global weather service available to users on their PC desktops.

Accessible to users as a simple, quick and free download, this real-time weather service comes pre-packaged as part of Serence KlipFolio™. KlipFolio is a globally adopted information awareness application. It allows end users to configure and monitor a wide variety of real-time information services as "Klips" directly on their PC desktops.

The CustomWeather Klip displays current conditions and a seven-day forecast including temperature, wind-speed, wind-direction, humidity, dew point, comfort level, barometric pressure, barometric tendency and visibility. With a single click, users can find out more weather details, such as weather maps, allergy repots and even historical data and tide tables.

"Knowing that more and more people are referencing weather data multiple times each day, pushing this information directly to the desktop will save them a significant amount of time and add value to our service. We also anticipate it will have a positive impact on audience loyalty and brand value." Said Geoff Flint, CEO of CustomWeather Inc.

Updating twice as often as other weather services, CustomWeather is also a world-wide leader in reporting accurate conditions and forecasts-with over 58'000 locations world-wide available to choose from.

Allan Wille, President & CEO of Serence stated, "Availability and timeliness of current and forecast weather data is an important, sometimes crucial, part of peoples lives. Teaming CustomWeather's reach and accuracy with our ability to efficiently deliver relevant and timely data to the desktop makes for a great match."

The CustomWeather Klip is unique in the world of desktop weather applications, in that users may easily monitor multiple locations simultaneously and localize the service to their language of choice. In addition, unlike other desktop weather applications, the CustomWeather Klip meshes seamlessly with each user's own collection of Klips - such as news, auction and stock tracking Klips -- providing users with instant updates on the information they care about most.

The CustomWeather Klip is bundled with the KlipFolio installer, and is available to existing KlipFolio users by visiting KlipFarm (http://www.klipfarm.com) or MyForecast.com (http://www.myforecast.com). KlipFolio is available at http://www.serence.com/klipfolio

 
 
  About Serence Inc.
Serence Inc. develops and sells information awareness and notification solutions. For the knowledge-based enterprise, KlipFolio is a real-time information awareness tool enhancing both internal and external information monitoring. For online content providers, KlipFolio is a fully customizable marketing vehicle offering detailed metrics and added value to online properties. Founded in 2001, Serence is a privately held company with headquarters in Ottawa, Canada.
Visit Serence at http://www.serence.com  
 
 
  About CustomWeather, Inc.
CustomWeather, Inc. is a San Francisco based provider of syndicated weather content that combines the worlds of technology and weather. CustomWeather generates local weather forecasts for over 200 countries worldwide, establishing it as the industry leader for global location-based coverage at both the US and International levels. CustomWeather provides sophisticated weather products to leading companies in a variety of industries including media, energy, travel, wireless, and the web. For more information visit www.customweather.com or check the weather at http://www.myforecast.com.  
 
 
Contacts:
CustomWeather, Inc.
Geoff Flint
Founder and CEO
415. 777 3303
marketing@customweather.com
 
   
 
Serence, Inc.
Allan Wille
President & CEO
613.523.7776
press@serence.com
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