News

10.31.07

EnQii / Digital View Media team up with CustomWeather to deliver leading edge flash-based weather services.
 

CustomWeather, Inc. announced today that it has signed a service agreement with EnQii, the world leader in the deployment of Digital Out-Of-Home media solutions, for the supply of weather feeds to support the launch of EnQii’s flash-based integrated weather service for global customers. The weather feeds service will be integrated with EnQii’s market leading applications such as its unique Client On-Screen Messaging service, which empowers end clients to be able to simply create and post dynamic and localized messaging.

Speaking about the deal, Brian Boakes, EnQii’s Director of Strategy commented “we are very aware that many digital media solutions providers are using weather feeds that are less than reliable in terms of both delivery and the accuracy of the forecasts that they deliver. We chose CustomWeather for two reasons; 1) because, with such clients and partners as Reuters, Vodafone Live, Discovery.com and Ask.com, CustomWeather has a proven track record in delivering reliable and accurate weather data feeds and 2) their pricing and receptiveness to working with us allows us to offer a high-quality and yet very competitive service to our clients, thus enabling EnQii to continue to deliver on its promise of the lowest cost of ownership for our clients’ networks.

CustomWeather gives us access to data feeds that will enable RemoteTransfer to associate weather conditions to the ‘just in time’ display of various messaging such as an apparel retailer promoting rainwear with stormy weather in the forecast or even delivering emergency alerts based on regional severe weather conditions.

And, with weather data available for over 26,000 US and 32,000 international cities, EnQii can be sure that CustomWeather will be able to provide active data feeds to support its rapidly expanding customer base of over 100 customers across 4 continents.”

Geoff Flint, President and CEO for CustomWeather commented “CustomWeather is proud to be partnered with EnQii. Our focus on accurate, localized weather information for locations all around the world is a very nice match with EnQii’s global presence and work with multinational clients. We are committed to ensuring that our content will add tremendous value to EnQii’s solutions and its clients.”

About CustomWeather, Inc.
CustomWeather, Inc. is a San Francisco based provider of syndicated weather content that combines the worlds of technology and weather. CustomWeather generates local weather forecasts for over 200 countries worldwide, establishing it as the industry leader for global location-based coverage at both the US and International levels. CustomWeather provides sophisticated weather products to leading companies in a variety of industries including media, energy, travel, wireless, and the web. For more information visit www.customweather.com or check the weather at http://www.myforecast.com